Ha del futuristico la user experience proposta da Insider in questo video.
E’ stato bellissimo, questa mattina, vedere il progetto di google “Project Blocks”, insegnerà ai bambini i rudimenti della programmazione informatica.
Vi consiglio di guardare il video ufficiale.
To understand how a team of UX should work, I give you the example of a Buddhist parable.
Once upon a time, there lived six blind men in a village. One day the villagers told them, “Hey, there is an elephant in the village today.”
They had no idea what an elephant is. They decided, “Even though we would not be able to see it, let us go and feel it anyway.” All of them went where the elephant was. Everyone of them touched the elephant.
“Hey, the elephant is a pillar,” said the first man who touched his leg.
“Oh, no! it is like a rope,” said the second man who touched the tail.
“Oh, no! it is like a thick branch of a tree,” said the third man who touched the trunk of the elephant.
“It is like a big hand fan” said the fourth man who touched the ear of the elephant.
“It is like a huge wall,” said the fifth man who touched the belly of the elephant.
“It is like a solid pipe,” Said the sixth man who touched the tusk of the elephant.
They began to argue about the elephant and everyone of them insisted that he was right. It looked like they were getting agitated. A wise man was passing by and he saw this. He stopped and asked them, “What is the matter?” They said, “We cannot agree to what the elephant is like.” Each one of them told what he thought the elephant was like. The wise man calmly explained to them, “All of you are right. The reason every one of you is telling it differently because each one of you touched the different part of the elephant. So, actually the elephant has all those features what you all said.”
“Oh!” everyone said. There was no more fight. They felt happy that they were all right.
The moral of the story is that there may be some truth to what someone says. Sometimes we can see that truth and sometimes not because they may have different perspective which we may not agree too. So, rather than arguing like the blind men, we should say, “Maybe you have your reasons.” This way we don’t get in arguments. In Jainism, it is explained that truth can be stated in seven different ways. So, you can see how broad our religion is. It teaches us to be tolerant towards others for their viewpoints. This allows us to live in harmony with the people of different thinking. This is known as the Syadvada, Anekantvad, or the theory of Manifold Predictions“
The concept behind this parable is that it is necessary to have a clear end point despite having different points of view.
Each of those teams is like one of those blind men. Each does an amazing job at studying and analyzing its trunk or leg, but none can see the elephant. The result is a disjointed, expensive collection of partial answers, and a glaring lack of insight.
Because these two teams may not know that the other exists. Or they aren’t encouraged by their organization to communicate. Or they don’t share enough common cultural references and vocabulary to have a reasonable dialogue, even if they wanted to. So synthesis doesn’t happen, the opportunity for game-changing insight is missed, and products and services continue to suck.
But we can create conditions that get those blind men talking together. Consciously exploring and addressing the following four themes—balance, cadence, conversation, and perspective—may help researchers and designers solve the problems all that precious (and expensive) user research uncovers—even when their organizations aren’t on board.
The UX is how it works and not how It appear. The best strategy approach is join everyday your Team for an interactive strategy session. Use your prioritized personas and customer journey map to determine which problems to tackle first. A good approach is based on personas and customer to analyze what are the first problems to solve. The next step is to brainstorm in which to solve the problems of your customers, without getting too deep to contain the costs of the project. This session will therefore defines the UX and not the user interface (UI).
The UX process
This image is represented as a simple diagram of how to proceed in the UX flow analysis to achieve its objectives. Inside this flow exists up also the analysis of a potential interface and its visual design.
Once you’ve identified some possible solutions, storyboards can offer a quick way to get feedback on which ideas resonate with your users. Artistic skill is not required; one of the most popular comics on the web, xkcd, relies on stick figures for communicating both simple and complex interactions. Save time with this storyboard template made in Balsamiq or Axure Mockups.
Test Early & Often
Validate these storyboards with your users, they’ll let you know when you’re on the right track.
If you’ve come this far, and everything went in the right direction it is time to move forward towards the Identified mental model, to explore the possible interface models. The strength is the realization of a user-friendly design and here only experience can help you. Try to find inspiration from the app. with a mental model similar to your product. Draw six to eight concepts in 5 minutes, then pitch and critique. At the end, narrow it down to 2-3 concepts for testing.
Prototype & Test
The best way to test is the prototyping in environments such as Axure or Balsamiq.
The conceptual designs should focus on flow, not on specific UI controls. You can use the design scenario from your winning storyboard as a script for testing out the concepts. I always recommend to try the user mockup installed on a real device. In this way you will discover the actual reactions of the user.
Once you get a solid concept designed, you can start the site map. This is another dirty deliverable, “not because it is imprecise or lacks details, but because it can change”, Chris Farnum at IA Summit 2011.
This map will help prioritize UI design and development efforts since it highlights the screens for the most important flows.
Author: Walter Fantauzzi